It’s A Digitally Transformed World Afterall


There was a time when I didn’t care much about digitalisation and its boons, and I thought I could keep away from it. Thank god I realised in good time that digitalisation was the only way forward and the world would but go back to the dark and stone ages if the digital wave had not hit us. And ever since, there are thousands of new companies which have sprung up if I daresay – in the artificial intelligence space; which aid people in harnessing the power of technology to ensure advancement and progress befitting our space age world.

#Digital Transformation aids in harnessing the power of technology to enable progress! #tothenew Click To Tweet

Of particular interest to me, is the field of IT – BPM (business process management) that focusses on corporate performance by managing and optimising a company’s business processes. It is argued that BPM enables organisations to be more efficient, more effective and more capable of change than a normal functionally focussed traditional hierarchical management approach. These processes can impact the cost and revenue generation of an organisation and who would not like to engage with companies that provide such services. Just very recently I came across ‘TO THE NEW Digital’ – a company in this space which interestingly, also happens to feature in the ‘Great Place to Work’ list in the Top Best Companies to Work for in India, in the IT-BPM space in 2015. That is a great achievement and upon reading about it, I found that it has been doing stupendous work by uniquely merging powerful tools to lead to Digital Transformation; and deserves to be on the list. On the Great Places list, the name of the company features as ‘Intelligrape’ which is the old name of TO THE NEW Digital.

The world would go back to dark ages if the #Digital wave had not hit us! #tothenew Click To Tweet

Digital Transformation enables new types of innovation and creativity, rather than simply enhancing and supporting traditional methods. It affects both – individual businesses and whole segments of the society, such as government, sciences, mass communications etc,. In November 2011, a three-year study conducted by the MIT Center for Digital Business and Capgemini Consulting concluded that only one-third of companies globally have an effective digital transformation program in place; which further goes to prove that whilst there is a lot of work that has already been done, there is still a long way to go the way to go. Companies which help other businesses in furthering their digital causes will be the beacon of digitalisation. That’s where the role and importance of enterprises like TO THE NEW Digital becomes crucial.

TO THE NEW Digital is a premium digital services company that combines the power of technology, analytics, marketing and content for Digital Transformation. They are a team of over 600 people which includes technology evangelists, social media experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide. TO THE NEW Digital is also a strategic partner of many global companies including Google, Amazon Web Services (AWS), YouTube, DataStax and MongoDB.

If the Digital Transformation story cuts ice with you, do read up on TO THE NEW Digital!


This is a sponsored post.

Featured Image Source

%d bloggers like this: